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Videos

Half the money I spend on advertising is wasted

To create effective advertising, weneed effective market research! Thatway we ensure that not one dollar of our advertising budget is wasted. Because of the research: 1. Wenow know what we need to advertise and how to shape it to be...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Alberto Fernandez, Melissa Pellegrini
September 8, 2019
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Citation

Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research


Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019
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Citation

Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/key-drivers-of-investment-and-m-a-activity-in-market-research


Videos

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
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Citation

Armato, E. (2019a, September 08). Hello, I'm Alexa. I'm conducting a survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey-10670


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/conversational-research-10721


Videos

Ceremony: REA Award Winners 2019

REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Joaquim Bretcha
September 8, 2019
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Citation

Bretcha, J. (2019a, September 08). Ceremony: REA Award Winners 2019. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rea-award-winners-2019


Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
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Citation

Toscano, Pomi, Greenblat and D'Auria (2019a, April 09). Insights future visions (Portuguese). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/insights-future-visions-portuguese-


Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019
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Citation

Antonacachi and Weber (2019a, April 08). Looking inside the Digi-Qual Toolbox . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox-


Videos

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
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Citation

de Caux, S. (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent-